Exciting News!

SLIMMER DIPPER for SUPER SUNDAY SNACKING
California Endive Teams Up with
Guilt-Free Light and Lively Dips

According to the third annual Supervalu Snack Down Survey by Harris Interactive, the favorite snacks for football parties are dips and spreads.

But sack the high-calorie chips and crackers. There’s a healthier way to enjoy these crowd-pleasing snacks.

Read more with recipes

ENDIVE SCORES BIG WITH DR. OZ
One Cup of Endive a Week Can Reduce the Risk of Ovarian Cancer by 75%

During the premiere of the new Dr. Oz show, Dr. Mehmet Oz and Dr. William Li, a noted cancer researcher, featured foods that can cut the risk of ovarian cancer.

Number one on the list was endive.

In a study of more than 62,000 women in the Netherlands, those who ate endive had a 75% reduction in the risk of ovarian cancer.

Read more

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why its called endive and why its grown in the dark

did you know:

ENDIVE is a member of the chicory family, which includes radicchio, escarole and curly endive.

Perhaps the most versatile member of the lettuce family — ENDIVE is great in salads, used as scoop for dips, sautéed, braised, baked or grilled.

ENDIVE is always in season — perfect for enjoying any time of year.

California Vegetable Specialties is the only producer of Belgian-style ENDIVE in the U.S. — the largest producer of red endive in the world.

On a per pound basis, ENDIVE is less expensive than bagged salads and most crackers.

There's no need to wash ENDIVE. Just trim the bottom and you’re ready to go! 

ENDIVE keeps longer than most other lettuces — 10 to 14 days in the refrigerator.

ENDIVE is rich in vitamins A, B, C and K, high in fiber and a good source of beta-carotene and potassium.

ENDIVE is the one-calorie per leaf salad ingredient, with only 17 calories per elegant little head.

ENDIVE is the “Slimmer Dipper” — lower in calories and healthier than crackers or chips.