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For the last 15 years, this site has been brought to you by California Vegetable Specialties. Many people have asked us "What other specialty vegetables do you produce?" Well, there's really only one, and that's endive. And that's why we changed our name to California Endive Farms on October 1st. Founded in 1983, with just five acres, by Rich Collins and his wife, Shelly, the company is the leading grower of white endive in the U.S., and the largest grower of red endive in the world. First named Rebel Farms, because many naysayers doubted that Belgian-style endive could be successfully grown in America, the name was changed to California Vegetable Specialties in 1987, when Collins branched out from just growing endive, adding specialty vegetables such as radicchio, puntarelle, pissenlit, tardivo and mache. But ten years ago, Rich decided to concentrate exclusively on endive, and is now entering his 30th season growing this prized vegetable. "We decided it was time to re-brand ourselves to reflect who we truly are, an endive company," says Collins. So now, when you see red or white endive grown in the good old U.S.A., good chances are it comes from California Endive Farms, in Rio Vista, California.